“Suermondt Knitwear was built on the belief that luxury can be sustainable. Beautiful cashmere clothing need not draw on the world’s resources when the raw material exists in abundance and is ready for a second life.
However, our products are not defined by sustainability. Each item is playful, relaxed, luxurious and manufactured to the highest standard. That beautiful clothing employs resources in a pragmatic and responsible way should now be the norm.”
Grace Jones, 35, has spent more than a decade honing her craft as a knitwear designer and maker. After finishing her Bachelor of Arts degree in Fashion Design at Kingston University, Jones went on to work for some of the most revered names in the industry, including Roland Mouret, Sibling, Rowan Yarns, John Smedley and Toast.
Jones developed a sensitivity to high levels of waste generated by the industry and acted proactively by forming a brand that delivered highly luxurious products steeped in sustainability and craft.
Suermondt is Jones’ mother’s maiden name. It was selected as a tribute to Jones’ mother, who taught her how to knit at age 6, thus informing her career and shaping her success. Both mother and daughter still knit together regularly.